Crisis Risk Assessment, Planning & Response
We can help you manage a crisis.
We’d rather help you prevent it.
To build strength, you must first identify your weaknesses.
Even the most well-run organization can be vulnerable to a crisis. But most can be avoided-with a little introspection.
The S & G team offers a collaborative approach to evaluate your organizational threats and create a plan to mitigate potential risks.
Risk Assessment services include:
SWOT to assess vulnerabilities
Facilitated table-top exercises to identify risks
Scenario-based drills to test response
Recommendations to reduce vulnerability
To make the plan work, you need to work the plan.
Many organizations produce a crisis plan that sits on a shelf. We’ll help create a living document your team can depend on when you need it most.
Crisis Planning includes:
Assigning roles and responsibilities
Training media spokespeople
Outlining a step-by-step response strategy
When you’re put to the test, we’re on your team.
The S & G team is well-versed in walking organizations through crisis situations. We’ll help you navigate threats to your brand or reputation.
Crisis Response includes:
Response planning
Message development
Media and social strategy
Stakeholder relations
Led by two nationally award-winning accredited communications professionals and former journalists, The S & G Group is practiced in research methodology, committed to ethical standards, and skilled at tackling tough issues and developing strategic communications solutions. Sandra Brodnicki, APR, Fellow PRSA, and Gigi Westerman, APR, Fellow PRSA, are committed to helping clients maximize opportunities.